Building
Smart brands
meet@laurakuemmel.de
I help growing companies and solopreneurs build brands that are clear, consistent, and built to last
Reasons to choose
me as your Design Partner
One person. Always in contact with you.
Strategic thinking. Creative execution.
9+ years in the design business.
Freelance flexibility. No agency overhead.
You know exactly who's working on your brand – and they know your brand inside out. No handovers, no surprises.
I don't just make things look good. I think about why they should look that way – and how it moves your business forward.
From Hamburg agencies to global brands. I've seen what works, what doesn't, and how to get there faster.
From Hamburg agencies to global brands. I've seen what works, what doesn't, and how to get there faster.
Reasons to choose
me as your Design Partner
One person. Always in contact with you.
Strategic thinking. Creative execution.
9+ years in the design business.
Freelance flexibility. No agency overhead.
You know exactly who's working on your brand – and they know your brand inside out. No handovers, no surprises.
I don't just make things look good. I think about why they should look that way – and how it moves your business forward.
From Hamburg agencies to global brands. I've seen what works, what doesn't, and how to get there faster.
From Hamburg agencies to global brands. I've seen what works, what doesn't, and how to get there faster.
Book your Discovery Call
Smart Brands. Real Results.
What my clients say
"She created a brand identity that fully aligns with my vision, provides the perfect foundation for my company’s growth, and truly stands out in the market."
Stefanie Kellner
Founder reach+recruit
“An amazing woman with a refined touch, creative ideas, and a thoughtful approach to conversations. I am consistently impressed by the ideas you bring to us, creating absolute value for the MOIA brand design.”
Tina Lentfer
Brand Design Lead MOIA
"For years it has been my dream to be self-employed. With her creative and empathetic approach, Laura managed in a very short time to present my vision and my services on a website in such a way that I can now present them with pride and clarity."
Stefanie Augustine
Sustainability Consultant
"The printed materials for my client are high-quality, clearly designed, and professionally executed. The quality is exactly at the level I wanted. I'm very glad I had Laura by my side and would work with her again anytime. It was a real asset for me, both professionally and personally."
Beatrix Beer
Online Business Manager
"She created a brand identity that fully aligns with my vision, provides the perfect foundation for my company’s growth, and truly stands out in the market."
Stefanie Kellner
Founder reach+recruit
“An amazing woman with a refined touch, creative ideas, and a thoughtful approach to conversations. Thank you, Laura, for your inspiring yet always well-considered and reliable manner. I am consistently impressed by the ideas you bring to us, creating absolute value for the MOIA brand design.”
Tina Lentfer
Brand Design Lead MOIA
"For years it has been my dream to be self-employed. With her creative and empathetic approach, Laura managed in a very short time to present my vision and my services on a website in such a way that I can now present them with pride and clarity. Thank you, Laura!"
Stefanie Augustine
Sustainability Consultant
"The printed materials for my client are high-quality, clearly designed, and professionally executed. The quality is exactly at the level I wanted. I'm very glad I had Laura by my side and would work with her again anytime. It was a real asset for me, both professionally and personally."
Beatrix Beer
Online Business Manager
"I'm not very knowledgeable about printing myself. Laura Kümmel was recommended to me by someone I know, and I'm very glad I chose her. The collaboration was quick and straightforward. She brings her own experience and ideas to the table, and the result is more than impressive."
Christian Völkner
Kuhverstand
What my clients say
"She created a brand identity that fully aligns with my vision, provides the perfect foundation for my company’s growth, and truly stands out in the market."
Stefanie Kellner
Founder reach+recruit
“An amazing woman with a refined touch, creative ideas, and a thoughtful approach to conversations. I am consistently impressed by the ideas you bring to us, creating absolute value for the MOIA brand design.”
Tina Lentfer
Brand Design Lead MOIA
"For years it has been my dream to be self-employed. With her creative and empathetic approach, Laura managed in a very short time to present my vision and my services on a website in such a way that I can now present them with pride and clarity."
Stefanie Augustine
Sustainability Consultant
"The printed materials for my client are high-quality, clearly designed, and professionally executed. The quality is exactly at the level I wanted. I'm very glad I had Laura by my side and would work with her again anytime. It was a real asset for me, both professionally and personally."
Beatrix Beer
Online Business Manager
"She created a brand identity that fully aligns with my vision, provides the perfect foundation for my company’s growth, and truly stands out in the market."
Stefanie Kellner
Founder reach+recruit
“An amazing woman with a refined touch, creative ideas, and a thoughtful approach to conversations. Thank you, Laura, for your inspiring yet always well-considered and reliable manner. I am consistently impressed by the ideas you bring to us, creating absolute value for the MOIA brand design.”
Tina Lentfer
Brand Design Lead MOIA
"For years it has been my dream to be self-employed. With her creative and empathetic approach, Laura managed in a very short time to present my vision and my services on a website in such a way that I can now present them with pride and clarity. Thank you, Laura!"
Stefanie Augustine
Sustainability Consultant
"The printed materials for my client are high-quality, clearly designed, and professionally executed. The quality is exactly at the level I wanted. I'm very glad I had Laura by my side and would work with her again anytime. It was a real asset for me, both professionally and personally."
Beatrix Beer
Online Business Manager
"I'm not very knowledgeable about printing myself. Laura Kümmel was recommended to me by someone I know, and I'm very glad I chose her. The collaboration was quick and straightforward. She brings her own experience and ideas to the table, and the result is more than impressive."
Christian Völkner
Kuhverstand
Designing brands is both, creativity and collaboration.
Simple, consistent,
built to last.
I've been designing brands for over 9 years. Coming from an agency background, I started doing things my own way – working closely with my clients, not just for them.
A good brand is the result of a good relationship. With your business. With your clients. With the person designing it.
I'm here to listen to your vision and translate it into a brand that scales with you.